The Pre-Roll Film Ad is a 15-second non-skippable video block that plays before all movie content within the inflight entertainment system using the AVANT-THALES platform. The ad is available exclusively on 27 A350 and B787 aircraft equipped with the AVANT-THALES inflight entertainment system. Each TVC is played once when passengers access the Entertainment Library – Movie category and select a film to watch; there is no limit on the number of times passengers can access or exit during the flight.

Supported creative formats include static (.png, .jpeg, .pdf) and motion (.gif, .mp4, .mov).

This placement reaches approximately 140,742 passengers per month, generating around 406,888 monthly advertising impressions on Thales-enabled aircraft.