Elevate Your Brand with
Heritage by Vietnam Airlines

Accompanying 26 million passengers each year.

Over 1,036 destinations across more than 170 countries and territories.

A refined journey, every mile of the way

As the National Airline, Vietnam Airlines has always been dedicated to sharing the finest values of Vietnam with the world – through distinctive touchpoints woven into the Heritage ecosystem across every journey.

Building on more than three decades as a bridge for cultural exchange, tourism and national storytelling, Heritage continues to evolve with a renewed sense of purpose – ready to soar further and higher alongside Vietnam Airlines.

Still the Heritage you know: rich in identity, grounded in cultural tradition and philosophical depth. Yet readers and passengers will now also discover a dynamic, multi-platform Heritage – expanding across print, video, podcast and digital channels – towards a fully integrated Heritage ecosystem.

01

Print
Advertising

Heritage Magazine

Heritage Guide

A dedicated publication celebrating heritage, culture, economy, tourism and society – featuring in-depth stories that explore the beauty and historical significance of Vietnam’s and the world’s treasured landmarks.

Your go-to travel companion, offering curated information, vivid imagery, must-visit destinations, local cuisine, and signature experiences across every province and city in Vietnam.

1 / 2

02

In-Flight Entertainment Advertising

TVC

Film Ads

Airshow

Air-fi

Boarding videos, Safety videos, and Landing videos are mandatory programming on all Vietnam Airlines flights. They deliver essential safety information while showcasing Vietnamese lifestyle, culture, and destinations – with structured advertising slots available within regulated timeframes.

Film Ads are 15-second advertising blocks played mandatorily before Movies & TV shows on Vietnam Airlines’ Thales in-flight entertainment system.

5-second static image advertisements displayed on the in-flight route information screen during taxiing, take-off/landing, and cruising phases.

Displayed on the wireless entertainment system of Vietnam Airlines’ A321 aircraft when passengers access the in-flight Wi-Fi portal. Supports 3 formats: full-screen display, large banner, and pre-roll TVC.

1 / 4

03

Out-of-Home
Advertising (OOH)

Seatback Decal

Overhead Bin Decal

Aircraft Exterior Advertising (Livery)

Displayed directly on the seatback in Economy Class, positioned at eye level – offering brands close-proximity access to passengers with continuous, repeated exposure throughout the flight.

Placed on the surface of overhead bins in Economy Class, this highly visible advertising space ensures consistent brand presence as passengers move about and access their luggage during the flight.

Where your brand takes flight alongside Vietnam Airlines, reaching global audiences with striking visibility and millions of impressions each year.

1 / 3

Ho,Chi,Minh,City,,Vietnam,-,March,24,,2023:,Advertisement

04

Digital
Advertising

Advertising on Heritage Website

Bringing curated travel and cultural content to online readers, with a versatile range of advertising formats – including banners, video ads, and sponsored editorial features – designed to amplify your brand’s reach.